Ethan Cole
Digital Habits & Focus Coach
“Control your environment, and you control your behavior.”
About
Ethan Cole is Bettor Health's Digital Habits & Focus Coach. Before transitioning to behavioral coaching, Ethan spent three years as a UX researcher at a digital product company studying exactly how apps are designed to drive compulsive engagement — knowledge he now puts to use helping people reduce the pull of online gambling platforms. He holds a behavioral coaching certification and completed training in stimulus control techniques, environmental behavior design, and digital wellness frameworks. His environmental-design approach to trigger reduction has been cited in digital wellness guides by behavioral health organizations, and he has led digital-habits workshops for gambling harm-reduction programs. Ethan's core argument is simple: behavior change is far easier when your environment is working with you rather than against you.
How They Got Here
Ethan worked for three years as a UX researcher at a digital product company, studying how app design features drive engagement and compulsive use. He then pivoted to behavioral coaching after recognizing the direct overlap between digital compulsion and gambling behavior — particularly in online betting platforms. He has coached individuals specifically on environmental redesign and digital boundary-setting as a harm-reduction strategy for online gambling.
Training & Credentials
Ethan holds a certification in behavioral coaching and a background in UX research methodology. He has completed training in stimulus control techniques, environmental behavior design, and digital wellness frameworks. He understands both the product-side mechanics that make online gambling platforms sticky and the behavioral science techniques used to reduce their pull.
Recognition & Impact
Ethan has led digital-habits workshops for gambling-harm reduction programs and has contributed to responsible-gambling consumer education resources. His environmental-design approach to trigger reduction has been cited in digital wellness guides produced by behavioral health organizations. At Bettor Health, he is the lead instructor for digital environment and focus-system programs.
Their Commitment
Ethan is transparent that environmental changes are a support strategy, not a cure, and clearly situates his coaching within a broader recovery framework that includes peer support and professional help. He does not overstate what environmental redesign can achieve in isolation.
Focus Areas
- Trigger reduction
- Focus systems
- Digital boundaries
Teaching Style
Tactical, systems-driven